Baby boomers have often been characterized by the significant social changes they created. The 1960s was a time of great political and social change. In contrast to WWII, where the country rallied around the war effort, baby boomers led the protest against US involvement in Vietnam in the late 1960s and early ’70s.
The baby boomers were quickly labeled as nonconformists. They were known for going against norms and some of their actions included a liberal expression of their sexuality, experimentation with drugs, interest in women’s rights, recognition of environmental concerns, and a preference for rock-and-roll. All of this shaped and defined the baby boomers’ generational identity.